#Campaigns

A campaign adds a banner (an image with a link) to the end of the signatures of chosen people for a chosen period. Marketing sees how often the banner was inserted and how many people clicked — without any tracking of individual recipients.

Open Campaigns in the sidebar.

#Creating a campaign

Click New campaign.

Field	Meaning
Organization	Organization the campaign belongs to (controls who may manage it).
Campaign name	Shown in the list and used as the default `utm_campaign`.
Banner image	An `https://` address, or Upload image (PNG, JPEG or GIF; about 600 px wide).
Alternative text	Shown when images are blocked and in the plain-text signature.
Where the click leads	The destination `https://` address.
utm_campaign	Tag appended to the link. Empty = derived from the name. `utm_source=email-signature` and `utm_medium=email` are added automatically; any `utm_*` values already in the address are kept.
Also add to replies and forwards	Off by default; banners normally go on new messages only.
Who gets it	Same audience selector as rules: everyone, groups and people, attributes, or combined.
Priority	A person gets one banner; the lowest number wins.
Period	Starts / Ends in your time zone. After the end the banner leaves new signatures, but links in already-sent e-mails keep working.
Enabled	Master switch.

The dialog has a preview of the banner in the signature.

#Approval

Campaigns follow the same four-eyes principle as signatures:

Editors can prepare a campaign. It shows as Awaiting approval and appears in no signature.
An Admin clicks Approve. The campaign then runs according to its period.
Any change by an Editor withdraws the approval and requires approving again.
Admins' own edits do not need further approval.

#States

State	Meaning
Awaiting approval	Prepared, not yet approved.
Scheduled	Approved; starts later.
Running	Currently being inserted.
Ended	Past its end date.
Off	Disabled.

The banner is part of the signature hash, so when a campaign starts or ends, signatures update on their own at the next refresh — no one needs to do anything.

#Statistics

Select Statistics on a campaign.

Number	How it arises
Inserted	How often the server returned a signature containing this banner for a new message (add-in, agent). Exact, from the sender's side.
Clicks	The banner points to `https://<host>/c/<id>`. The server counts the click and redirects to your destination with the `utm_` tags. Link scanners, previews and bots are filtered out (by User-Agent and method), so counts are slightly conservative.
Click rate	Clicks ÷ inserted.

A chart shows the last 30 days (UTC). Download CSV exports the daily numbers. Anyone with at least the Viewer role in the organization can see statistics.

Note. Redirects keep working and counting after the campaign ends, because old e-mails stay in mailboxes. They stop working only when you delete the campaign.

#Privacy by design

Only daily totals per campaign are stored: campaign, day (UTC), inserted, clicks.
No IP address, User-Agent, cookie, name or e-mail address of a recipient is stored. The redirect sets no cookies and sends Referrer-Policy: no-referrer and Cache-Control: no-store.
The destination address is stored with the campaign, not taken from the request, so the redirect cannot be abused as an open redirect.
E-mail opens are deliberately not measured. Tracking pixels are unreliable (Apple Mail preloads, Outlook blocks images, Gmail caches them) and would require processing recipient data.
For senders only the total number of insertions is recorded, not per person.

Warning. This is a technical description, not legal advice. Have your data-protection officer assess whether anything must be recorded in your processing register or mentioned on the landing page. The landing page has its own analytics and cookie rules, independent of SignetMail.

#Typical workflow

Marketing (Editor) uploads the banner, picks the audience and period, saves.
An Admin reviews the preview and approves.
On the start date the banner appears in the signatures; during the campaign watch the statistics.
After the end date export the CSV for the report.